Greenland Group

greenland group

Established in 1992, Greenland Group is a pioneer in China’s integrated real estate market. Global leaders in property, resources, finance, construction and hotels, Greenland is currently ranked 268 globally in 2014’s Fortune 500 (up 91 places since the previous year), and is the fastest growing company in China and third-fastest in the world.

The company‘s foundations are in the real estate industry, where it employs an innovative approach and positive vision for the future. Its real estate projects are spread throughout more than 90 cities in 29 Chinese provinces, including Shanghai, Beijing, Hong Kong, Chongqing and Guangzhou.

In the past two years, Greenland Group has begun moving into international markets, making full use of its resources in China and globally. The Group currently has a significant presence in 13 cities in 9 countries and four continents, including the US, Canada, UK, Germany, Spain, South Korea, Thailand, Malaysia and now Australia, demonstrating its extensive global urbanisation experience. In Australia, the Group is intent on expanding its portfolio with a strong focus on Sydney and Melbourne.

Greenland Group leads in the development of real estate product in terms of scale, product, type, quality and brand awareness, especially the development of the following three areas:

  • Super high-rise buildings
  • Large urban complexes and
  • Residential developments.

The group continues to expand its business, combining a spirit of innovation with pragmatism and style and providing integrated, strategic thinking for the future. Other ventures in its portfolio include Greenland Energy, Finance, Commerce and Hotel. Greenland’s hotel operations have significantly stimulated the growth of the Group’s main business. Greenland owns its own independent hotel brands, Primus for boutique hotels and The Qube for business hotels, which are now successfully established in the European market. In addition, Greenland owns 68 hotels run by large operators including Ritz-Carlton, Intercontinental and Marriott in China, US, Thailand, Canada, Germany and Australia completed or under construction totalling $US5 billion.

Global profile statistics

  • US$54 billion in income and business revenue in 2013
  • US$58 billion total assets at end of 2013
  • AU$8 billion invested in new overseas projects in 2014, of this AU$1.6 billion in Australian real estate projects.

Greenland Group is also committed to fulfilling its social responsibilities. The company donated US$32 million to set up the ‘Greenland Charity Fund’ and has launched a public welfare initiative called the ‘Greenland Project’. It has so far donated an accumulative total of $US160 million to charity and public services. In addition, it has also established the Shanghai Greenland Shenhua Football Club, in which Socceroos star Tim Cahill has recently been signed on to play for one year making its own contribution to the development of football in China.